https://www.emilyplewes.com/crest-smiles-without-borders daily 0.75 2019-09-19 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1568863133637-E3E8CJ09MLJAJT67IHYG/Screen+Shot+2019-09-18+at+11.18.34+PM.png Crest https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1568863133637-E3E8CJ09MLJAJT67IHYG/Screen+Shot+2019-09-18+at+11.18.34+PM.png Crest https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555962075795-REA3L3CBTESY30L56NG0/Crest-Logo-640x640-for-FAQ-2.png Crest - CREST & Smiles Without Borders - Smile for a Cause This is a case study concept video created for an imagined campaign with earned media as the desired outcome. We were tasked with creating animations, recording voiceover and cutting together video, photo, and sound assets to form one cohesive and concise piece of communication within a short time period. Art Directors & Copywriters: Emily Plewes & Julie Lacey Account Manager: Carly Livingston https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555967184295-UJ30921UYOPK2VTF26K5/142-1429324_program-sponsors-crest-3d-white-foaming-clean-whitening.png Crest https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555961464596-28CHHSXL2XOD1HXQRD4I/Crest-Logo-640x640-for-FAQ-2.png Crest - Crest https://www.emilyplewes.com/local-vodka-soda daily 0.75 2020-04-27 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1588019194712-4Q60PL8IVYRGDXXPUI50/Screen+Shot+2020-04-27+at+4.08.51+PM.png The Local Vodka Soda https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1588019194712-4Q60PL8IVYRGDXXPUI50/Screen+Shot+2020-04-27+at+4.08.51+PM.png The Local Vodka Soda https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1588016903178-HD1PS9AC2XFLUTIFNU6I/Screen+Shot+2020-04-27+at+3.48.10+PM.png The Local Vodka Soda CHALLENGE Create a fictional brand and product and create brandingassets/packaging for them. PRODUCT The Local, a low calorie brand of naturally fruit-flavoured vodka sodas. SOLUTION While the Local follows certain category conventions such as clean, predominantly white packaging, it has fun and punchy flavour cues that its competitors lack. Designer/Art Director: Emily Plewes https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555960689501-ZYTVI3CXC7985KBK9FDX/THE+LOCAL2.png The Local Vodka Soda https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555960695231-RZ49ZETDKLFAAW8YD16U/THE+LOCAL3.png The Local Vodka Soda https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555960642536-JH4XB60WCXFPZRIH15VJ/the+local+1c.png The Local Vodka Soda https://www.emilyplewes.com/nissin-cup-noodles daily 0.75 2020-04-28 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1588019184283-XJMKQY64REQSMK4K2COS/Screen+Shot+2020-04-27+at+4.01.12+PM.png Nissin Cup Noodles How can we show our target that cup noodles aren’t just study snacks or easy eats for desperate times? https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1588019184283-XJMKQY64REQSMK4K2COS/Screen+Shot+2020-04-27+at+4.01.12+PM.png Nissin Cup Noodles How can we show our target that cup noodles aren’t just study snacks or easy eats for desperate times? https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555961125452-WXB1DSCA0B8N7KH74EM7/Screen+Shot+2019-04-22+at+3.24.22+PM.png Nissin Cup Noodles https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555961118282-R2P0N6KHA5NWQZ9XVDWT/Screen+Shot+2019-04-22+at+3.24.35+PM.png Nissin Cup Noodles https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555961107585-HNLETP9DPMYSMTKZBR1D/Screen+Shot+2019-04-22+at+3.24.50+PM.png Nissin Cup Noodles https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555961244764-KTP7EVHTLXGWLN4U2MJL/Screen+Shot+2019-04-22+at+3.26.10+PM.png Nissin Cup Noodles https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555961257980-J3BXWO5TI4E6LEGYXBYU/Screen+Shot+2019-04-22+at+3.26.01+PM.png Nissin Cup Noodles https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555961226288-161O6XHKEVUU5ZGJDIHM/Screen+Shot+2019-04-22+at+3.26.49+PM.png Nissin Cup Noodles https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555961239256-QCEB4WLQJA74U846O1X2/Screen+Shot+2019-04-22+at+3.26.26+PM.png Nissin Cup Noodles https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1555961230691-YWCT1ZETKHBQ9453PJU6/Screen+Shot+2019-04-22+at+3.26.35+PM.png Nissin Cup Noodles https://www.emilyplewes.com/work daily 1.0 2026-03-03 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1675189821860-OXN052WDAOC5DBV3OG9W/601636_KHC_NatONE_6-7_PDPs_ep-04.png Work https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1675198655703-N8UJHIOD61LONNFTH1W7/image-asset.jpg Work https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1674595175216-1PJ06SSG9ES4CDT5JY0E/EO+folio+jake+2-07.png Work https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1680099004204-C2F87M6DSTHOIWVQEPRT/Screen+Shot+2023-03-29+at+10.09.50+AM.png Work https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1674592237993-RSS99F6Q6ZT7NVVJCZZN/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1674594772753-06P2E2JE2RPD7NCYYOZQ/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1683164146964-YSUEZJMOA5608NFRS9G8/Affluent_50%2B_%402x.gif Work https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1683207400380-O8F3R1UNO12OR1UH4EN3/hgjvhbjnm.png Work https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1675098962348-182XCOJNAVP261VALJ92/EmilyPlewes_FRONT-cover.jpg Work https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1772565200567-WCIKI7CZ9PVUNQCVL3FT/Panela_Alime_KV_V2.png Work https://www.emilyplewes.com/king-ursa-1 daily 0.75 2020-04-27 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1588028234750-WWU2HIPSSBKPJ0C4HQ5W/Screen+Shot+2020-04-27+at+6.56.49+PM.png King Ursa Hiring campaign videos made in an Art Direction pair and in collaboration with a production team. Created as a project for a King Ursa/Humber workshop. https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1588028234750-WWU2HIPSSBKPJ0C4HQ5W/Screen+Shot+2020-04-27+at+6.56.49+PM.png King Ursa Hiring campaign videos made in an Art Direction pair and in collaboration with a production team. Created as a project for a King Ursa/Humber workshop. https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1572917031078-OF9E4T9NRMXH6JKSM7BJ/Screen+Shot+2019-06-06+at+10.55.13+PM.png King Ursa - KING URSA BUMPER https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1572917584926-LII007MGKTFZEM7ADFWX/image-asset.jpeg King Ursa - KING URSA 15s https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1572917119064-OAZW8KDSX919B5W59D3K/Screen+Shot+2019-06-06+at+11.16.21+PM.png King Ursa - King Ursa Instagram Story https://www.emilyplewes.com/disney-conservation-fund daily 0.75 2020-04-27 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1588019002586-FBNIQ940A5V0YZCUJPPA/Screen+Shot+2020-04-27+at+4.23.04+PM.png Disney Conservation Fund https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1588019002586-FBNIQ940A5V0YZCUJPPA/Screen+Shot+2020-04-27+at+4.23.04+PM.png Disney Conservation Fund https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1574263680114-OBAC5VTZ5IJYZH4IHWSK/Disney-Conservation-Fund-300x266.png Disney Conservation Fund The introduction of Disney+ into the world of streaming has evoked a unifying sense of nostalgia among those that were raised alongside the likes of Brother Bear, Robin Hood, and the Jungle Book (to name very, very few). What better time for the Disney Conservation Fund to draw on the connection between the company’s timeless characters and the consumers that grew up loving them. https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1574265878002-M3ONCQ4FZV4JQBRBLRIN/Screen+Shot+2019-11-20+at+11.04.22+AM.png Disney Conservation Fund https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1574265577860-AHPI21TUWJA92OKYRL92/disney+snake+final.png Disney Conservation Fund https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1574265677080-Z8GYA8HVVOYJCYIUZC35/disney+bird.png Disney Conservation Fund https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1574265677615-D2KA5AIBXZJ80567MZ41/disney+bears.png Disney Conservation Fund https://www.emilyplewes.com/wayfare daily 0.75 2020-08-06 https://www.emilyplewes.com/stationery daily 0.75 2024-08-23 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1724347396574-VPQ3J10RZ6VAS7PWMT57/IMG_8753.jpg Stationery https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1724347716795-MB5SP53CB2ZXJN7GGAUP/IMG_8730.jpg Stationery https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1724348003662-ST3ZQTFBHTZY7TJHF4JW/Tezza-4764.jpg Stationery https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1724348400576-F1J4PF6331E6UCIN2G2M/IMG_8737.jpg Stationery https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1724366987271-VTWO9WV5XKMVGYXD02WI/IMG_8729.jpg Stationery https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1724431731151-9AZEAIKCUN9814U0P98C/baby+b_.png Stationery https://www.emilyplewes.com/about daily 0.75 2024-08-23 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/691df47d-0b11-495f-b2fd-d208a19584b5/IMG_9654.PNG About - hey stranger Emily is an adaptable designer with experience in all things from illustration, animation, and UX/UI, to branding, pitches, and campaign work. She has a Bachelor of Creative Advertising from Humber College, and half of a Biological Science degree, which has proved largely useless outside of trivial pursuit. She was recently recognized as #1 Designer on Strategy’s 2024 Creative Report Card, which is sure to be a hot topic at her mom’s next brunch. contact: emily.plewes@gmail.com https://www.emilyplewes.com/right-now daily 0.75 2021-03-08 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1615176792788-V7U4QRJN4RBH8BALF205/lucas-alexander-3rhRHrCbr38-unsplash.jpg Right Now https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1615176520683-WVTQHW3V9IXYERSHNEZ2/palace.jpg Right Now - Listening https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1615176855421-GNUIQSDTUKNP7JCRYVGK/book+1.jpg Right Now - Reading https://www.emilyplewes.com/contact daily 0.75 2021-03-08 https://www.emilyplewes.com/new-page-1 daily 0.75 2023-02-12 https://images.squarespace-cdn.com/content/v1/5a976efbc258b4206f5cc6ba/1676239099302-C1W2Q55PD99NREPESYOH/em+fild.png New Page